Your brand is a significant component of your business’s success. It’s what your customers recognize and associate with the quality you offer. However, for your brand to be effective, you need to be consistent, so you’ll need to monitor both your own and other websites to identify and remedy any compliance issues before they become serious problems.
In this post, we’ll show you some of the best tools to monitor website compliance.
Let’s dive in!
What Is Website Compliance?
At its core, website compliance is the process of ensuring that your own website and third-party websites comply with your brand guidelines and regulatory frameworks.
As such, website compliance has several components, including:
- Ensuring brand consistency across all the pages of your website as well as those of external, third-party websites.
- Ensuring that the language and tone of voice used across all websites maintain your brand’s personality.
- Maintaining consistent messaging across your website and external websites.
- Ensuring that your website and external websites that mention your brand and promote your products comply with regulations like HIPAA, GDPR, CCPA, FINRA, and others.
Why Is Website Compliance Important?
Website Compliance Ensures Brand Consistency
Irregularities and inconsistencies in your branding lead to ineffective content and marketing. Also, inconsistent branding and messaging can affect your reputation and credibility.
For example, you can’t be a down-to-earth brand on one website, and then try to seem luxurious on another. It confuses your audience.
In contrast, when you ensure consistency across your and other third-party websites that promote your products, you’ll be able to generate awareness about your products or services more effectively.
Website Compliance Affects Your Sales
You might think that your branding and sales aren’t directly connected. A quick glance at companies like Apple, Coca-Cola, and others shows that this isn’t the case.
In fact, with consistent branding and messaging, you’ll not only make your brand more recognizable, but you’ll also improve your reputation and build trust and loyalty in your customer base.
And since we know that returning customers spend 33% more than others, it’s in your best interest to ensure compliance and increase your revenue.
Better Market Positioning with Website & Brand Compliance
Apart from making your brand more recognizable, your branding also embodies who you are, what you do, and what your mission and values are.
From a customer’s perspective, this shows them what quality and service they can expect when they buy your products or services. In turn, from your perspective, your branding helps you position yourself in the market.
Monitoring Website Compliance Reduces Risk
Finally, monitoring website compliance reduces your risk of contravening compliance rules and regulations. This is especially relevant when you consider that failing to comply with legislation or regulations like the California Consumer Privacy Act (CCPA) or FTC regulations carries severe penalties.
These penalties can result not only in financial, but also reputational damage.
The Top 3 Tools to Monitor Website Compliance
Now, you can’t be everywhere at the same time. You’ll need the right tools to monitor website compliance. Fortunately, there are many of these tools available, each with its own pros and cons.
#1 - Brandverity for Monitoring Website Compliance
Established in 2008, Brandverity’s aim is to provide a comprehensive solution that helps you discover and fix website compliance issues.
The platform crawls the internet for online mentions of your brand. Then, you can analyze complete web pages to discover the content within menus and popup windows.
You can set your own criteria to determine compliance and review how websites comply with these criteria. With the insights you get from these features, you can take action to sort out any brand and regulatory compliance issues before they become bigger problems.
#2 - Performline for Monitoring Website Compliance
Like Brandverity, Performline offers a comprehensive solution that helps you monitor your brand across the web for regulatory and brand compliance issues. The automated platform finds potential compliance issues quickly, alerts you of their presence, and gives you the tools you need to track and validate their remediation.
The platform also implements rule books to identify regulatory compliance violations and gives you the ability to send remediation notices to any staff or partner websites to correct potential violations.
Ultimately, these features help you identify and correct compliance issues faster, reduce your risk, and make your compliance processes more efficient.
#3 - Red Marker for Website and Brand Compliance
Red Marker allows you to monitor both your own website and external, third-party websites for brand and regulatory compliance issues.
It allows you to set your rules and requirements to identify any compliance risk. Once done, you can choose the domains you’d like to monitor, or the platform can search for websites that mention your products or services.
Based on your requirements and the domains, the platform scans and identifies possible compliance issues. You get the run-down in comprehensive reports.
These features allow you to take a proactive approach to website compliance management while, at the same time, making your processes more efficient and saving you time.
Is There a Smarter Option for Monitoring Website Compliance?
While the tools mentioned above are all effective at monitoring and tracking website compliance, they do come at a price. This is an especially relevant consideration for smaller or newer businesses that want to limit their expenses (or simply don’t need that much of a powerful solution).
Fortunately, there is a more affordable and straightforward alternative.
You can use ScreenshotAPI to take screenshots of all the websites you’d like to monitor for compliance.
Then, export these screenshots in formats like PDF, JPG, or PNG and save them in a single location. You can easily find any website or pages that are non-compliant.
Depending on your requirements, you can also take these screenshots at certain times or create scripts that take these screenshots automatically.
As a bonus, you can get started completely free! Create an account today and try ScreenshotAPI for yourself.
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